- Negative campaigning, also known more colloquially as "mudslinging", is trying to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies. ...
- Negative, often personal, frequently inaccurate or exaggerated attacks of the opposition.
- to say negative things about someone, somtimes lying.
- The practice of saying negative things about an opponent during a political campaign; also known as 'dirty politics' (See also Dirty politics)
- An attempt to discredit the competition by not talking about legitimate issues; calling an opponent names or questioning his or her character.